The Salvation Army Switzerland deepens relationships with supporters through a CRM-based loyalty program

When the Salvation Army Switzerland needed a way to better understand and connect with donors and patrons, they worked with a Microsoft partner to create a loyalty program app with Microsoft Power Apps. The organization uses Dynamics 365 to glean insights from their data to inform where to open new stores, how to better manage secondhand shops, and to strengthen relationships with patrons.

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24 Hour Fitness uncovers data insights to create personalized customer experiences

24 Hour Fitness stands out in a crowded wellness industry not just for its innovative approach to fitness but for its personalized approach to member services. The company is applying data analytics to member marketing by connecting Microsoft Dynamics 365 with Adobe Experience Cloud hosted on Microsoft Azure to personalize messages to millions of members at its 400-plus US health clubs.

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