New Plans for AT&T, T-Mobile and Sprint were just introduced. AT&T’s new Mobile Share Advantage plan eliminates data overage charges for its mobile customers. The plans will be available from 21 August. Essentially, the company plans to throttle data speeds to 128 Kbps once caps are reached rather than charge for extra data.
Not to be left out of the limelight, T-Mobile bustled in with a new unlimited plan called T-Mobile One as part of its “12th Un-carrier move”.
In typical showbiz style, T-Mobile US CEO John Legere unveiled the move in a video blog, declaring: “The era of the data plan is over. After Un-carrier 12, the wireless industry will never be the same again.”T-Mobile One will offer unlimited talk, unlimited text and unlimited high-speed 4G LTE smartphone data from 6 September. The obvious downsides are just 128 Kbps speeds on tetheringand of course an FUP: customers using more than 26 GB a month “may see their data traffic prioritised behind other users.”
T-Mobile lso described it as a “radically simple subscription”, but see what you make of this:
“A family of four can get T-Mobile One for just $40 per line…The first line is $70 a month
the second is $50 a month, and additional lines are only $20 a month up to 8 lines withautopay. And it’s just $5 more a month per line without auto pay. All include unlimited talk and text and unlimited 4G LTE smartphone data while on our blazing-fast network.”
Sprint also launched its own unlimited plan, jostling for headlines with T-Mobile US. The Unlimited Freedom plan offers two lines of unlimited talk, text and data for $100 a month.
Marcelo Claure, Sprint president and CEO, said the company wants to provide “simple, worry-free and affordable wireless plans” to its customers.”There can be a lot of frustration and confusion around wireless offers, with too much focus on gigabytes and extra charges. Our answer is the simplicity of Unlimited Freedom,” he said.